This course is designed for everyone, whether you are new to generative AI or already experienced. It is crafted to ensure every B2B marketer can easily understand and apply the concepts. All you need is the ability to communicate with AI as you would with a person, and no technical skills are required.

Tailored specifically for B2B marketers, this course equips you with practical AI skills to advance your career. Whether you want to boost productivity, deepen your AI knowledge, secure a promotion, or overcome a work plateau, you will gain actionable insights you can immediately apply to your B2B marketing role.

I’ve had the privilege of guiding hundreds of B2B marketers on their journey to mastering AI-driven marketing strategies. In this course, we’ll explore proven frameworks, real-world use cases, practical tips, and essential tools to help you overcome challenges and unlock AI’s full potential in your work.

What makes this course unique is its exclusive focus on B2B marketing. Instead of offering generic advice about generative AI, it delivers actionable strategies tailored specifically for B2B professionals.

I'm sure you've seen other courses offered on ChatGPT and AI. But they are not going to give you what you need as a B2B marketer. This course is created by B2B marketers, for B2B marketers, and it focuses on the unique challenges and opportunities in B2B marketing, providing you with the insights and skills that will set you apart from the rest.

By the end of this course, you'll be proficient in prompt engineering and equipped to harness AI capabilities to elevate your B2B marketing strategies. Join me and ensure that you get ahead of AI before it gets ahead of you.

This course equips you with the skills to seamlessly integrate AI into your B2B marketing strategies while delivering measurable business impact.

You'll learn...

Core Concepts of Generative AI: The fundamentals of generative AI, large language models (LLMs), and multimodal AI.How AI fits into the marketing landscape, its potential, and its limitations.

Practical Applications and Skills:Effective use of ChatGPT, including understanding account types, interface features, and advanced capabilities like image generation and data visualization.

How to create and optimize chatbot interactions and give AI a persona tailored to specific marketing needs.

Prompt Engineering Essentials: Techniques for crafting precise and impactful prompts.Building a personal prompt library and refining AI-generated outputs for marketing tasks.

Strategic Marketing with AI: Developing workflows that combine AI capabilities with traditional marketing expertise.Understanding data privacy and ethical considerations in AI-driven marketing.

This course is structured to be interactive, engaging, and, at times, delightfully challenging in the best possible way.

This self-paced, virtual course. It includes 5 Sections with 67 Lessons, totaling a course duration of just over 4 hours. The average lesson length is approximately 4 minutes and 4 seconds per lesson.